Trade & Consumer Marketing For Produce Brands in Canada
NFI Marketing connects agricultural brands with Canadian retailers and consumers through strategic programs, retail partnerships, and on-the-ground execution across the country.
A Trusted Partner in the Canadian Produce Industry
NFI Marketing is a Canadian marketing agency specializing in trade, retail, and consumer marketing programs for agricultural brands. Based in Toronto and working nationally, we support programs that increase visibility, drive sales, and build long-term brand presence across the Canadian market.
With deep industry relationships and hands-on execution, NFI Marketing works closely with partners to bring programs from concept to in-store reality. From retail promotions and sampling programs to industry events and strategic partnerships, we help agricultural brands connect with Canadian retailers and consumers in meaningful ways.
Our approach combines strategic planning with practical, on-the-ground execution to ensure programs are delivered efficiently, professionally, and with measurable results.
Who We Work With
NFI Marketing works with agricultural brands, grower organizations, and industry partners to bring produce programs to life across Canada. Through strong relationships and hands-on execution, we support initiatives that connect retailers and consumers with quality fresh produce.
Commodity Boards & Grower Organizations
Grocery Retailers & Banners
Distributors & Trade Partners
In-Store Demo & Merchandising Teams
Industry Associations & Events
Media & Promotional Partners
Industry Experience
NFI Marketing works across Canada with agricultural organizations, grower groups, and retail partners to execute programs that support fresh produce and drive consumer demand.
Our experience spans national retail promotions, consumer activations, trade engagement, and strategic planning designed specifically for the Canadian marketplace.
Through strong relationships with retailers, distributors, and industry partners, we help brands navigate the complexities of the Canadian produce landscape while delivering programs that are both practical and impactful. From in-store execution to national marketing initiatives, our team understands how to translate strategy into measurable results.
Leadership
Nicole Finelli, President
Nicole Finelli is the President of NFI Marketing and has built her career in the Canadian produce and grocery industry. She leads national trade and consumer marketing programs that connect agricultural brands with retailers and consumers across Canada.
Known for strong industry relationships and hands-on execution, Nicole brings a practical approach that ensures programs move from concept to in-store results.
Prior to founding NFI Marketing, Nicole spent over 15 years working with one of Canada’s leading grocery retailers, where she developed a deep understanding of the produce category and the operational realities of retail. This experience provides valuable insight into how programs are evaluated, implemented, and supported at the store level.
Today, she combines that retail perspective with industry partnerships and marketing expertise to design programs that are both strategically effective and practical for retailers to execute.