About Our Strategic Approach
Driving substantial growth for U.S. commodity boards across Canada.
Leadership and Vision
Nicole Finelli, President
Nicole Finelli is the President of NFI Marketing and has built her career in the Canadian produce and grocery industry. With a strong focus on quality, freshness, and execution, Nicole leads programs that support agricultural brands through trade, retail, and consumer marketing initiatives across Canada.
Known for her collaborative approach and strong retailer relationships, Nicole brings a practical, hands-on mindset to every program, ensuring ideas move from concept to execution effectively.
Our Story and Mission
NFI Marketing partners with U.S. commodity boards, grower organizations, and Canadian retailers to deliver compliant, effective marketing programs. Our team blends experience and industry knowledge to deliver results. Key focus areas include:
Program Expertise
Managing USDA & FAS-funded initiatives with precision.
Market Reach
Engaging Canadian produce and agriculture sectors effectively.
Consumer Connections
Creating campaigns that resonate and drive demand.
Driving Partnerships Forward
We turn collaboration into growth by connecting clients with tailored marketing programs and actionable insights.